Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …

Big Data Innovation Summit – London

mickyates Big Data, Business, Customer, Ideas, Industry, Innovation, Leader, Leadership, mobile, Strategy, Technology Leave a Comment

I attended the two day conference this week, run by IE – Innovation Enterprise. Excellent speakers, and lots of food for thought. It wasn’t just tech stuff – though that side was very leading edge. The conference also covered Ethics, Privacy, Leadership, Journalism and Change. The picture above shows Steve Finlay giving an excellent talk on dealing with the ethical challenges …