Customer Leadership – New White Paper

mickyates Best Practice, Big Data, Brand, Business, Customer, Ideas, Individual, Innovation, Leader, Leadership Leave a Comment

I have just finished a “White Paper” on the Customer Leadership Model, in which all enterprise activities are built round the Customer, using (big) data-driven insight, and connecting branding and organizational leadership processes into an integrated whole. Download the paper in PDF form, here Customer Leadership  Customers are in charge Customer interactions are all moving from “push” to “pull”. Instead …

Customers, Leadership & Big Data

mickyates 4E's, Brand, Business, Customer, Ideas, Innovation, Inspiration, Leadership, Marketing, Mick Yates, Networks, Strategy, Teams, Tiny Data Leave a Comment

A keynote given by Mick at The Institute of Customer Service in London on February 25th, 2014. Mick explains what organisations need to understand to maximise big data and outlines its implications for customer relationships, internal organisational structures and leadership. He explores how big data can be harnessed for customer engagement and co-creation and looks at what kind of leadership is needed, combining …