The Data Privacy Paradox

mickyates Big Data, Customer, Ideas 1 Comment

As published in Digital Marketing Magazine last week. In the wake of the Panama Papers scandal, it seems that everywhere you look there is some kind of story about data privacy. Whether it’s big-time leaks or personal data scares, the security of our personal data is constantly in question. Last year a report conducted by the Digital Catapult found that the …

Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …