Customer Leadership – New White Paper

mickyates Best Practice, Big Data, Brand, Business, Customer, Ideas, Individual, Innovation, Leader, Leadership Leave a Comment

I have just finished a “White Paper” on the Customer Leadership Model, in which all enterprise activities are built round the Customer, using (big) data-driven insight, and connecting branding and organizational leadership processes into an integrated whole. Download the paper in PDF form, here Customer Leadership  Customers are in charge Customer interactions are all moving from “push” to “pull”. Instead …