Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …

2015 Real-Time Big Data Analytics and IoT Infographic – from Vitria

mickyates Big Data, Innovation Leave a Comment

Very interesting infographic on trends in the Internet of Things, and analytics – from Vitria From Vitria’s blog: According to a recent customer survey by Vitria, executives across the consumer, enterprise, and industrial sectors see enormous opportunity with real-time Big Data analytics to drive business outcomes for their Internet of Things (IoT) initiatives. In many cases, executives are already deploying or …