Customer LeadershipWe connect the Customer, Big Data insight and your organization’s Leadership needs.

We use a unique, blended approach, which we call “Customer Leadership”.

And we use a “brand paradigm“, as this is the best way to conceptualise a modern, customer centric business. By brand, we mean the totality of what a brand is – its customer base, products, services, image, communication – all of which are subject to scrutiny in today’s social environment. So we define companies as “brands”.

Work with clients includes

Customers & Big Data

  • Global Consumer Products firms, on consumer driven insight development
  • Strategy development workshop and follow-up with the Board, for a new, digital start-up company
  • Board level / CEO consulting with several global customer data insights companies
    • Business development strategy and execution
    • Organizational design
    • Partnership negotiations (data sources, insight sales)
  • Due diligence, acquisition advice and post-investment customer strategy development on behalf of global Private Equity Firms
    • Telecoms services provider
    • Direct to consumer brand marketing
    • Marketing Services Consultancy
    • Retail Services

 Brand Marketing & Customer Strategy

  • Advising a long-standing marketing services firm on adaptation to the digital/social world
  • Worked with one of the world’s largest beverage companies to help establish a customer OGSM for deployment across the enterprise (Objectives, Goals, Strategies, Tactics and Measures)
  • Worked with a leading global mobile phone manufacturer to establish an effective matrix management structure across the world, for the marketing department

Leadership & Organization Change

  • Developed tailor-made Leadership development and Board Governance programs for senior management teams in one of the world’s leading NGOs