Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …

In Conversation With … IORMA Board Member

mickyates Best Practice, Big Data, Business, Customer, Ideas, Industry, Innovation, Leader, Strategy Leave a Comment

I was interviewed for IORMA by Pandora Mathers-Lees, to share my views on what is happening g with today’s consumers, in the era of Big Data and ubiquitous social connectivity. Here is the interview, reproduced in full and by permission. PML: You cite your passions as respect for customers… how should businesses show true respect in order to retain customers? MY: Let me …