If a Company is really Customer Centric, it should care about Data Privacy

mickyates Big Data, Ideas, Privacy, Social Media, Social Networks Leave a Comment

I am prompted to write this because of the news that Facebook has updated their Privacy Policy and made it a lot clearer. They should get kudos for that. We all need bullet points not screeds of text on user agreements. Of course we all know Facebook’s (current) business model – free services – personal data – targeted advertising. And we …

Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …