Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …

Social Media data and real time analytics – UK Parliament Select Committee

mickyates Analytics, Big Data, Citizen, Customer, Digital, Education, Government, Ideas, Industry, Innovation, Leeds University, Science, Social Media, Technology, University of Leeds Leave a Comment

Image from Science and Technology Committee Mick gave oral evidence at the UK Parliament Science and Technology Select Committee for their inquiry into Social media data and real time analytics. He was doing this as Visiting Professor at the University of Leeds, representing the new Consumer Data Research Centre. The University of Leeds had previously submitted written evidence. Key points were: Big Data and …