I was invited to give a talk at the XTEND Network in London, yesterday.
We are all skeptical of how businesses and Government use our personal data. Yet, every one of us demands personalised services, which can only be provided if we relinquish our hold over our data. You call a customer service helpline, you expect the agent to know you and the details of your account. If you get offers from retailers, you expect them to be relevant. This is the ‘Data Privacy Paradox’.
The talk aimed to give a clear view of what Big Data is, how it is used, and how to think about data privacy issues. It also provided some very practical thoughts on dealing positively with the Privacy Paradox, to help get better business results.