The Data Privacy Paradox

mickyates Big Data, Customer, Ideas 1 Comment

As published in Digital Marketing Magazine last week. In the wake of the Panama Papers scandal, it seems that everywhere you look there is some kind of story about data privacy. Whether it’s big-time leaks or personal data scares, the security of our personal data is constantly in question. Last year a report conducted by the Digital Catapult found that the …

My Grandmother, Customer Service and Big Data

mickyates Big Data, Business, Customer, Ideas, Industry, Innovation, Marketing, Organization, Technology, work Leave a Comment

Great customer service – in the 1920’s My grandmother (Nellie) was born in Shoreditch in London, in 1887. After she married, in 1917, she eventually tried Sainsbury’s. They used to deliver her groceries to her door. Nellie was not a rich woman. Sainsbury’s leadership was built on convenience, value, cleanliness and great service – and home delivery was central to …