Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …