Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …

Top Ten Consumer Products Companies – Fast Company

mickyates Customer, Innovation Leave a Comment

1. Dyson Dyson introduced its Air Multiplier, a bladeless fan that pushes air in a smooth, even cycle and uses 98% less power than a standard air conditioner, as well a handheld vacuum cleaner running on the “fastest motor in the world,” 10 times faster than the engine of a Boeing 747 and twice as energy-efficient as motors in Dyson’s …