Customer Leadership

mickyates Analytics, Big Data, Customer, Ideas, Innovation, Leader, Leadership, Marketing, Organization, Social Media, Social Networks, Teams, Technology Leave a Comment

As regular readers will know, I prefer to talk about “Leadership” in the context of actual tasks, rather than in some theoretical fashion. Likewise, whilst there’s much focus on “Big Data” from a technology perspective, leaders must consider its real world application, challenges and opportunities. In the past year or two, my work has increasingly been to help senior leaders build a strategic and organisational framework …

Customers, Leadership & Big Data

mickyates 4E's, Brand, Business, Customer, Ideas, Innovation, Inspiration, Leadership, Marketing, Mick Yates, Networks, Strategy, Teams, Tiny Data Leave a Comment

A keynote given by Mick at The Institute of Customer Service in London on February 25th, 2014. Mick explains what organisations need to understand to maximise big data and outlines its implications for customer relationships, internal organisational structures and leadership. He explores how big data can be harnessed for customer engagement and co-creation and looks at what kind of leadership is needed, combining …