If a Company is really Customer Centric, it should care about Data Privacy

mickyates Big Data, Ideas, Privacy, Social Media, Social Networks Leave a Comment

I am prompted to write this because of the news that Facebook has updated their Privacy Policy and made it a lot clearer. They should get kudos for that. We all need bullet points not screeds of text on user agreements. Of course we all know Facebook’s (current) business model – free services – personal data – targeted advertising. And we …

Customer Leadership

mickyates Analytics, Big Data, Customer, Ideas, Innovation, Leader, Leadership, Marketing, Organization, Social Media, Social Networks, Teams, Technology Leave a Comment

As regular readers will know, I prefer to talk about “Leadership” in the context of actual tasks, rather than in some theoretical fashion. Likewise, whilst there’s much focus on “Big Data” from a technology perspective, leaders must consider its real world application, challenges and opportunities. In the past year or two, my work has increasingly been to help senior leaders build a strategic and organisational framework …