The Data Privacy Paradox

mickyates Big Data, Customer, Ethics, EU, Ideas, Innovation, Leadership, Marketing, Mick Yates, Privacy 0 Comments

The Data Privacy Paradox from Mick Yates I was invited to give a talk at the XTEND Network in London, yesterday. We are all skeptical of how businesses and Government use our personal data. Yet, every one of us demands personalised services, which can only be provided if we relinquish our hold over our data. You call a customer service helpline, …


Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy 0 Comments

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …