Digital Marketing Magazine

The Better the Question, the Better the Answer

mickyates Big Data, Business, Customer, Digital, Ideas, Innovation, Leader, Leadership, Social Media, Strategy Leave a Comment

Was pleased to be featured in Digital Marketing Magazine this past week. Here is the article I wrote: The way in which customers interact with products and services is changing. Businesses can no longer simply “push” their products onto customers. Now the individual has the information and the autonomy to discriminate against the marketing strategies directed towards them. Customers “pull” …

Customer Leadership – New White Paper

mickyates Best Practice, Big Data, Brand, Business, Customer, Ideas, Individual, Innovation, Leader, Leadership Leave a Comment

I have just finished a “White Paper” on the Customer Leadership Model, in which all enterprise activities are built round the Customer, using (big) data-driven insight, and connecting branding and organizational leadership processes into an integrated whole. Download the paper in PDF form, here Customer Leadership  Customers are in charge Customer interactions are all moving from “push” to “pull”. Instead …