The Data Privacy Paradox

mickyates Big Data, Customer, Ethics, EU, Ideas, Innovation, Leadership, Marketing, Mick Yates, Privacy 0 Comments

The Data Privacy Paradox from Mick Yates I was invited to give a talk at the XTEND Network in London, yesterday. We are all skeptical of how businesses and Government use our personal data. Yet, every one of us demands personalised services, which can only be provided if we relinquish our hold over our data. You call a customer service helpline, …


The Data Privacy Paradox

mickyates Big Data, Customer, Ideas 1 Comment

As published in Digital Marketing Magazine last week. In the wake of the Panama Papers scandal, it seems that everywhere you look there is some kind of story about data privacy. Whether it’s big-time leaks or personal data scares, the security of our personal data is constantly in question. Last year a report conducted by the Digital Catapult found that the …