Consumers have the power, now they need the knowledge

mickyates Best Practice, Big Data, Ideas, Innovation, Technology 1 Comment

I was interviewed by Simon Carroll for the Internet of Me. Here is the transcript. The transformative potential of our personal data is profound. From healthcare to finance to public services, there is potential for better products, greater efficiency and lower costs. Then there is the direct value our own information can return to us, in the form of insight …


Customer Leadership – New White Paper

mickyates Best Practice, Big Data, Brand, Business, Customer, Ideas, Individual, Innovation, Leader, Leadership 0 Comments

I have just finished a “White Paper” on the Customer Leadership Model, in which all enterprise activities are built round the Customer, using (big) data-driven insight, and connecting branding and organizational leadership processes into an integrated whole. Download the paper in PDF form, here Customer Leadership  Customers are in charge Customer interactions are all moving from “push” to “pull”. Instead …